My part of the market research was on Apple Macintosh. =D
Honestly, you gotta love this brand....
Reference: http://www.marketingminds.com.au/branding/apple_branding_strategy.html
It is all summarised from there to put into our report. I find this source quite reliable, and the way the article was written is very informative.
Download it here:
http://www.mediafire.com/file/mz3mgjwggyt/Apple_branding_strategy.pdf
this was the only way to put the research here.
Thursday, July 30, 2009
Wednesday, July 29, 2009
Yes yes... i know that i haven't posted anything on DT or marketing...
honesly, i'm in state where i just feel like giving up altogether...
but at the same time, i feel like i am learning so many things,
and it is really really interesting and beneficial to me....
it was my procrastination, putting off things to the last minute
when i could do them at a consistent pace, that got me into this
mess in the first place...
and when i finally turned on my "work mode" it is all too late...
late nights, sleepless nights, school during the day, dance training at least
twice a week.... i don't know how long i'll be able to keep this up...
one day my body might just give up and shut down altogether as well,
because this is not how it's supposed to be...
i am supposed to be able to manage my time and
spreading my work out evenly by now...
i guess i just learnt that the hard way...
i am currently mentally and physically drained of energy...
i mean i have the time, but it's the energy that i find that i am short of...
one can only do so much in a week let alone 5 days to deadline...
i will take full responsibility of my actions,
i will do my part in a group, and in a partnership assignment.
i will not be a burden to anyone, i will not let
anyone worry about whether i am doing my work or not...
i will do my best to keep this up, even if it is going to kill me
in year 2060 or earlier...
designers DO live very short lives because our lifestyle...
every night i stay up till the next day to do my work,
is another year cut off from my lifespan...
so i will do my best to give it my 100% every single day
from here on out...
This Shina is one who will be doing what she says.
This is my brand promise.
It is a little late, but here it is.
honesly, i'm in state where i just feel like giving up altogether...
but at the same time, i feel like i am learning so many things,
and it is really really interesting and beneficial to me....
it was my procrastination, putting off things to the last minute
when i could do them at a consistent pace, that got me into this
mess in the first place...
and when i finally turned on my "work mode" it is all too late...
late nights, sleepless nights, school during the day, dance training at least
twice a week.... i don't know how long i'll be able to keep this up...
one day my body might just give up and shut down altogether as well,
because this is not how it's supposed to be...
i am supposed to be able to manage my time and
spreading my work out evenly by now...
i guess i just learnt that the hard way...
i am currently mentally and physically drained of energy...
i mean i have the time, but it's the energy that i find that i am short of...
one can only do so much in a week let alone 5 days to deadline...
i will take full responsibility of my actions,
i will do my part in a group, and in a partnership assignment.
i will not be a burden to anyone, i will not let
anyone worry about whether i am doing my work or not...
i will do my best to keep this up, even if it is going to kill me
in year 2060 or earlier...
designers DO live very short lives because our lifestyle...
every night i stay up till the next day to do my work,
is another year cut off from my lifespan...
so i will do my best to give it my 100% every single day
from here on out...
This Shina is one who will be doing what she says.
This is my brand promise.
It is a little late, but here it is.
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